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According to Zoosk dating site data, online daters in Chicago who mention "beach" are 7 times more likely to get a response than those who mention other activities.

Josh Meyers, CEO of IAC's People Media, says other sites such as the company's Senior People saw a 400 percent growth in the past two years and Our aims to bring everyone in the 50 and older age group under one site."We saw a fervor for something just for them," he says of older adults.

Surveys of the age group indicated they wanted to be able to associate with other mature adults."They wanted to jump into a community of like-minded folks," he says.

Meyer says they have more experiences in life and are more deliberate in their approach in dating."They know what they want," he says.

has seen an even larger spike; its memberships were 22% higher in December than they were in the same period last year.

Even more interesting, both e Harmony and reported especially high traffic on days when the Dow Jones Industrial Average plummeted."We had our third busiest weekend of the year following the five-year low in the stock market," said Mandy Ginsberg, general manager of North America.

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